Höffner Möbelwerke
Facts: The individualization of products is becoming more and more important. We are helping to shape this trend with our 3D cabinet configurator. We have thought multichannel through to the end: Thanks to excellent usability, clients can plan and buy cabinets easily and independently with millimeter precision on the web, in the furniture store, from anywhere with the WebGL-based configurator. Despite the high degree of individualization, the client receives his customized furniture within a very short time. This is made possible by regional production “Made in Germany” in combination with Industry 4.0.
Period: 2019
Project goals
- Development of a 3D online configurator with very good usability
- Successful entry into the custom furniture market with a true multichannel approach
Challenges
- To make buying custom furniture as easy as possible for the client
- Best possible automation of order processing and integration of production systems
- Avoiding manual intervention in order management
Tasks
– Concept and implementation of the Höffner Möbelwerke brand
– Process definition and development for the sale of individualized articles
– Development of configurator technology and integration into the e-commerce platform
– Interface integration with manufacturing
– Rollout of the configurator technology in the stationary furniture trade