Sofa.de
Facts: The Krieger Group has its origins in the stationary, analog furniture trade. Since 2014, it has also been conquering the online furniture trade with its established sales brands. Sofa.de is the first online pure player to join the ranks of the Krieger Group. Based on the proven and future-proof e-commerce platform and independent of the stationary furniture trade, Sofa.de offers completely new sales opportunities. The specialist for upholstered furniture addresses a broad target group with a diverse range of sofas, armchairs and accessories.
Period: May 2020 – November 2020
Project goals
- Conception of our first independent e-commerce pure player format
- Establish the Sofa.de brand as an online upholstery specialist
- Gain further market share for the Krieger Group
Challenges
- Developing Sofa.de’s brand essence and CI
- Setting up a new store client during the cloud migration of the entire e-commerce platform
Tasks
– Conception and implementation of the Sofa.de brand
– Setup of a new client on the Krieger e-commerce platform that is independent of the stationary trade
– Integration of the new client into the existing end-2-end processes without connection to the stationary furniture trade